Business Strategy as Active Hope

Sometimes ideas unexpectedly converge.

A recent Wall Street Journal article summarized a business strategy as

generally based on specific beliefs about a changing and unpredictable future.  Formulating one typically involves a series of steps, including analyzing the overall business and market environment, setting one or more goals, formulating a plan to achieve the goals, and mobilizing resources to execute the plan.

Today I picked up “Active Hope: How to Face the Mess We’re in without Going Crazy,” by Joanna Macy and Chris Johnstone.

Active hope is a practice. […] it is something we do rather than have. It is a process we can apply to any situation, and it involves three key steps. First, we take a clear view of reality; second, we identify what we hope for in terms of the direction we’d like things to move in or the values we’d like to see expressed; and third, we take steps to move ourselves or our situation in that direction.

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